The 13th Independent Handbag Designer Winner - Living Coral

The 13th Independent Handbag Designer Winner - Living Coral

Living Coral is the Winner of the 13th Independent Handbag Designer Awards in New York City. This bag was to create the ideal bag that can be worn day and night for the brand, Nine West. The Nine West Girl is trendy, professional and she knows how to be chic effortlessly - and efficiently - at the same time. Logos on handbag design is very trendy, but the Nine West Girl has a more elevated, subtle style identity. Her wardrobe is sophisticated but doesn't shout the brand names she's garbed in. That thinking is what led me to hide the N from Logo within the bag as you turn left to right in a more abstract way. We utilized the belt part as a shoulder strap to use for daytime, or for a night out.